Winnipeg, MB. – September13, 2016 – A reported crowd of over 45,000 turned out for the 50th Annual Hay Days snowmobile expo just outside the Twin Cities metro in North Branch, Minnesota.
The event is the largest of the off-season and marks the first time that consumers are able to get an up close look at new machines while also being able to interact with their favorite racers. The Jimmy John’s machine was positioned at several locations during the weekend, including the large Ski-Doo display where Adam Renheim, fresh off a flight from Sweden, was signing autographs on Saturday. We also had a machine near the swap meet area where our partners from Lucas Oil were presenting their full spectrum of products.
The 2017 national snocross schedule was released over the weekend and features two new locations, Winter Park, Colorado and Dubuque, Iowa, which we are excited to be racing in front of and meeting a new group of loyal fans.